Brand concept
Focus on cashmere\Strict process\Technological innovation\Diversified products\Green and healthy
Rigorous
Rigorous process, strict standards, strict control of each production process
Professional
Professional team, professional attitude, focus on
cashmere industry for more than 30 years.
Authority
First-class raw materials, first-class equipment, first-class technology and first-class service create an authoritative gold signboard in the industry
Craftsmanship
Craftsmanship, using time and patience to polish
each one
Pure
100% cashmere and wool, from the source of the product
Guarantee the purity and quality of the fabric
Quality
Excellent quality comes from the pursuit of
perfect
Brand concept
Originating from the love of the treasure of nature - cashmere, and the pursuit of excellent quality, Zhaoyou, with the heart of a craftsman, with sincerity, professionalism, and research attitude, uses time and patience to polish exquisite and high-end cashmere and wool fabrics, creating competitive advantages for clothing brands and providing comfortable temperature life for consumers
Brand meaning
God-given textiles, gifts from nature Craftsmanship and quality, Zhaoyou's feedback
Brand positioning
Exquisite cashmere fabric expert Provide overall solutions for cashmere and wool fabrics
Brand slogan
Craftsmanship creates fabric aesthetics
Brand vision
Become a leading enterprise in China's textile industry Build a gold signboard for authoritative experts in China's wool textile fabrics.
Brand mission
Zhaoyou is committed to driving the high-dimensional development of the cashmere industry, enhancing the international influence of Chinese local brands, and letting more people around the world fall in love with cashmere life.
High-Quality Raw Materials
Zhaoyou uses high-end fibers such as cashmere, wool, and lamb wool as core raw materials. They are comfortable, soft, warm, breathable, and moisture-absorbing, making them rare natural fabrics. Cashmere is the animal fiber closest to human skin so far and is known as "soft gold".
High-Quality Production Area
Zhaoyou's top raw materials come from the best cashmere producing area in China: Alashan region of Inner Mongolia. Alashan is located deep in the mainland, with large temperature differences, vast land and sparse population, good grassland vegetation, and pure-blooded goats. The white cashmere produced here is renowned worldwide. Its fineness is generally between 13μm and 15μm. The cashmere from one-year-old goats grown on their shoulders and sides from February to April has an average fineness of less than 14.5μm and a length of more than 36mm.
Full Industrial Chain
Zhaoyou implements a full industrial chain operation from raw material procurement to finished product production and sales. Resources are reasonably allocated upstream and downstream, and various links are organically coordinated. It is market-oriented, establishes a flexible supply chain, responds flexibly, and accurately connects with different customers. Strict control is implemented in the process, unified standard production is implemented, production capacity is improved, and economies of scale are formed, thus having a comparative advantage in product cost. At the same time, Zhaoyou insists on complete transparency of the supply chain, making every link traceable, ensuring stable and guaranteed product quality.
Strict Standards
Each process is strictly produced and processed according to the national first-grade standard. Multiple quality inspection links are strictly controlled. In the raw materials, spinning, and dyeing and finishing links, the standards are higher than the national standards and comparable to world standards. In the dyeing and finishing link, in order to make the product more delicate, glossy, and bright, there are a total of fifty processes before and after, which are far more refined and complex than other companies in the same industry.
Professional Craftsmanship
Since 1980, Zhaoyou has been engaged in fabric business, always providing customers with the most authoritative cashmere and wool fabric solutions with a professional team, professional attitude, first-class raw materials, first-class equipment, first-class technology, and first-class service.
In a society where the pursuit of "short, flat, and fast" (low investment, short cycle, quick results) brings immediate benefits, time is money. But for Zhaoyou, time means better and higher-quality products. We believe that quality brings more sense of achievement than profit. Zhaoyou uses time to tell the story of craftsmanship. Each product is meticulously crafted and refined.
In the specific fabric production process, manual experience plays an irreplaceable role in the flexibility and accuracy of machine adjustment. The key links in Zhaoyou's production line are all experienced masters with many years of experience, accurately controlling each link and every detail.
Excellent craftsmanship
Zhaoyou insists on using high-quality raw materials, advanced equipment, and experienced technicians for production, while continuously developing the latest weaving technology. In addition to adhering to traditional production methods, it also innovates in style, color matching, and texture design. Its products are far ahead of other competing brands and are highly recognized and trusted by peers and customers. Among all Zhaoyou's processes and products, the water ripple process, hot pressing process, and top-grade fabrics are particularly outstanding and widely praised.
Hairy grass and water ripple fabric
Zhaoyou's water ripple fabric is completely dye-free, retaining the original color of the plush fiber. It uses prickly plant fluff from nature to finish the gray cloth. Although this traditional method is time-consuming, it makes the fabric softer, fuller, smoother, and the ripples clearer and more stable. It has excellent drape and refracts different light waves from different angles, giving the fabric an infinite beauty.
Excellent craftsmanship
Zhaoyou insists on using high-quality raw materials, advanced equipment, and experienced technicians for production, while continuously developing the latest weaving technology. In addition to adhering to traditional production methods, it also innovates in style, color matching, and texture design. Its products are far ahead of other competing brands and are highly recognized and trusted by peers and customers. Among all Zhaoyou's processes and products, the water ripple process, hot pressing process, and top-grade fabrics are particularly outstanding and widely praised.
Hairy grass and water ripple fabric
Zhaoyou's water ripple fabric is completely dye-free, retaining the original color of the plush fiber. It uses prickly plant fluff from nature to finish the gray cloth. Although this traditional method is time-consuming, it makes the fabric softer, fuller, smoother, and the ripples clearer and more stable. It has excellent drape and refracts different light waves from different angles, giving the fabric an infinite beauty.