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SOYOU

EN /

OUR ADVANTAGE

Brand concept

Focus on cashmere\Strict process\Technological innovation\Diversified products\Green and healthy

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Rigorous

Rigorous process, strict standards, strict control of each production process

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Professional

Professional team, professional attitude, focus on

cashmere industry for more than 30 years.

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Authority

First-class raw materials, first-class equipment, first-class technology and first-class service create an authoritative gold signboard in the industry

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Craftsmanship

Craftsmanship, using time and patience to polish
each one

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Pure

100% cashmere and wool, from the source of the product
Guarantee the purity and quality of the fabric

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Quality

Excellent quality comes from the pursuit of

perfect

Brand concept

Originating from the love of the treasure of nature - cashmere, and the pursuit of excellent quality, Zhaoyou, with the heart of a craftsman, with sincerity, professionalism, and research attitude, uses time and patience to polish exquisite and high-end cashmere and wool fabrics, creating competitive advantages for clothing brands and providing comfortable temperature life for consumers

Zhaoyou

Brand meaning

God-given textiles, gifts from nature Craftsmanship and quality, Zhaoyou's feedback

Zhaoyou

Brand positioning

Exquisite cashmere fabric expert Provide overall solutions for cashmere and wool fabrics

Zhaoyou

Brand slogan

Craftsmanship creates fabric aesthetics

Zhaoyou

Brand vision

Become a leading enterprise in China's textile industry Build a gold signboard for authoritative experts in China's wool textile fabrics.

Zhaoyou

Brand mission

Zhaoyou is committed to driving the high-dimensional development of the cashmere industry, enhancing the international influence of Chinese local brands, and letting more people around the world fall in love with cashmere life.

Zhaoyou

High-Quality Raw Materials

Zhaoyou uses high-end fibers such as cashmere, wool, and lamb wool as core raw materials. They are comfortable, soft, warm, breathable, and moisture-absorbing, making them rare natural fabrics. Cashmere is the animal fiber closest to human skin so far and is known as "soft gold".

High-Quality Production Area

Zhaoyou's top raw materials come from the best cashmere producing area in China: Alashan region of Inner Mongolia. Alashan is located deep in the mainland, with large temperature differences, vast land and sparse population, good grassland vegetation, and pure-blooded goats. The white cashmere produced here is renowned worldwide. Its fineness is generally between 13μm and 15μm. The cashmere from one-year-old goats grown on their shoulders and sides from February to April has an average fineness of less than 14.5μm and a length of more than 36mm.

Full Industrial Chain

Zhaoyou implements a full industrial chain operation from raw material procurement to finished product production and sales. Resources are reasonably allocated upstream and downstream, and various links are organically coordinated. It is market-oriented, establishes a flexible supply chain, responds flexibly, and accurately connects with different customers. Strict control is implemented in the process, unified standard production is implemented, production capacity is improved, and economies of scale are formed, thus having a comparative advantage in product cost. At the same time, Zhaoyou insists on complete transparency of the supply chain, making every link traceable, ensuring stable and guaranteed product quality.

Zhaoyou

Strict Standards

Each process is strictly produced and processed according to the national first-grade standard. Multiple quality inspection links are strictly controlled. In the raw materials, spinning, and dyeing and finishing links, the standards are higher than the national standards and comparable to world standards. In the dyeing and finishing link, in order to make the product more delicate, glossy, and bright, there are a total of fifty processes before and after, which are far more refined and complex than other companies in the same industry.

Professional Craftsmanship

Since 1980, Zhaoyou has been engaged in fabric business, always providing customers with the most authoritative cashmere and wool fabric solutions with a professional team, professional attitude, first-class raw materials, first-class equipment, first-class technology, and first-class service.


In a society where the pursuit of "short, flat, and fast" (low investment, short cycle, quick results) brings immediate benefits, time is money. But for Zhaoyou, time means better and higher-quality products. We believe that quality brings more sense of achievement than profit. Zhaoyou uses time to tell the story of craftsmanship. Each product is meticulously crafted and refined.


In the specific fabric production process, manual experience plays an irreplaceable role in the flexibility and accuracy of machine adjustment. The key links in Zhaoyou's production line are all experienced masters with many years of experience, accurately controlling each link and every detail.

Zhaoyou

Excellent craftsmanship

Zhaoyou insists on using high-quality raw materials, advanced equipment, and experienced technicians for production, while continuously developing the latest weaving technology. In addition to adhering to traditional production methods, it also innovates in style, color matching, and texture design. Its products are far ahead of other competing brands and are highly recognized and trusted by peers and customers. Among all Zhaoyou's processes and products, the water ripple process, hot pressing process, and top-grade fabrics are particularly outstanding and widely praised.

Hairy grass and water ripple fabric

Zhaoyou's water ripple fabric is completely dye-free, retaining the original color of the plush fiber. It uses prickly plant fluff from nature to finish the gray cloth. Although this traditional method is time-consuming, it makes the fabric softer, fuller, smoother, and the ripples clearer and more stable. It has excellent drape and refracts different light waves from different angles, giving the fabric an infinite beauty.

Zhaoyou

Excellent craftsmanship

Zhaoyou insists on using high-quality raw materials, advanced equipment, and experienced technicians for production, while continuously developing the latest weaving technology. In addition to adhering to traditional production methods, it also innovates in style, color matching, and texture design. Its products are far ahead of other competing brands and are highly recognized and trusted by peers and customers. Among all Zhaoyou's processes and products, the water ripple process, hot pressing process, and top-grade fabrics are particularly outstanding and widely praised.

Hairy grass and water ripple fabric

Zhaoyou's water ripple fabric is completely dye-free, retaining the original color of the plush fiber. It uses prickly plant fluff from nature to finish the gray cloth. Although this traditional method is time-consuming, it makes the fabric softer, fuller, smoother, and the ripples clearer and more stable. It has excellent drape and refracts different light waves from different angles, giving the fabric an infinite beauty.